What is a Micro Influencer

What is a Micro-Influencer?

A micro-influencer is a content creator with 10K-100K followers on social media. They have a fairly substantial following while still being relatable to their audience, making them one of the most effective types of influencers to work with. 

These influencers tend to specialize in very specific niches, which means that their following is also made up of people who have an interest in those niches. Say a cosplaying micro-influencer will mostly have followers who are interested in anime and superhero fiction. Similarly, a crafting micro-influencer will mostly have followers who are interested in arts and crafts.

For example, check out the following post from an arts and crafts creator who specializes in crochet flowers. You can see people interested to know the brand of yarn they use and how they made the big white flowers.

As such, they’re particularly ideal for influencer marketing campaigns where brands want to target a highly specific niche. For example, a brand that’s introducing a new line of anime merch would want to team up with the cosplaying micro-influencer mentioned above.