What does an influencer actually do and how do they make money

An influencer is someone who has built a substantial following on social media platforms and has the ability to influence their audience’s purchasing decisions. They often collaborate with brands to promote products or services to their followers.

Three ways to make money as an influencer:

1. Brand partnerships: Influencers collaborate with brands to create sponsored content, where they promote the brand’s products or services to their audience. Compensation can range from a one-time payment to ongoing partnerships or even receiving free products.

2. Affiliate marketing: Similar to affiliate marketers, influencers can also earn commissions by promoting products or services through their unique affiliate links. They receive a percentage of each sale made through their referral.

3. Sponsored posts: Influencers can earn money by posting sponsored content on their social media platforms. Brands pay them to feature their products or services in their posts, stories, or videos, providing exposure to their audience.