Meta descriptions – tips and information about how they work

You want to write really good meta descriptions for your highest volume keywords . Focusing mostly on your bestsellers and category page meta descriptions instead of every single item you sell.

The major reason for this is that unfortunately ^{Google rewrites meta descriptions. The ultimate reason is the correlation between higher search volume keywords and lower rewrite rates. It seems that Google is less likely to rewrite the meta description if it’s a high searched keyword.}

The description would be around 160 characters giving a brief overview of what the site is about adding a reason someone should click on the title tag. The product page meta description is much easier to write because it isn’t speaking about the whole brand instead it’s speaking on a benefit for the shopper. For example if you sell dog coats you can speak on keeping your dog warm during the freezing winter potty breaks. The customer has a problem and you want them to know you can solve it.